During the summer months, frizz becomes one of the top hair concerns for stylists and clients alike. But if you look a little deeper, you’ll understand that frizz isn’t just a surface-level issue. It’s a signal that the hair is looking for something it’s missing—moisture. Understanding the root cause of frizz makes it easier to counteract the issue and build a routine for clients both in and out of the salon. Breaking down the details, we’re taking a peek at what causes hair to frizz and how to keep hair smooth, shiny, and frizz-free all summer long.

First Things First: What Is Frizz?

Essentially, frizz occurs when the hair cuticle layer of the hair becomes lifted. When the cuticle isn’t sealed, moisture from the air comes in, which then causes the hair strand to swell unevenly. Which results in frizz, flyaways, and a rough texture that can be hard to control. For that reason, dry, damaged, or overly porous hair is typically more prone to frizz. 

Why Is Summer Frizz Worse?

Between the heat, UV rays, humidity, chlorine, and saltwater, the summer season is a challenge for all hair types, especially those with frizz-prone strands. This is because, when hair becomes overly dry, it looks to pull in moisture from the air. And if the cuticle isn’t sealed properly, that excess moisture causes the strand to expand, lifting the cuticle even more—hence the frizz.

How To Fix Frizz-Prone Hair?

While sprays and serums can help smooth the surface of the hair, real frizz control starts with a solid foundation—with the E7 Range, a complete system that was designed to strengthen and hydrate from the inside out. 

With 7 powerful products formulated with Cupuaçu Butter, Buriti Fruit Extract, nourishing oils, and protective antioxidants, E7 is your go-to (especially during the summer months) for smoothing the cuticle, restoring elasticity, and locking in shine.

Meet the Frizz-Fighting Lineup

E7 Anti-Frizz Shampoo + Conditioner

Tailored for dry, unruly hair, this ultra-hydrating duo should always be the first step to frizz control. It gently cleanses and deeply conditions without stripping colour, restoring moisture balance while smoothing the hair’s surface.

Pro Tip: For clients with highly porous or lightened hair, rinse with cool water to help seal the cuticle and lock in hydration.

E7 Anti-Frizz Hair Mask

Essential for dehydrated, unruly, or sun-stressed hair. Packed with Cupuaçu Butter and botanical oils, this mask delivers deep moisture and frizz control without added weight. Making it ideal for all hair types in need of extra nourishment.

E7 Leave-In Conditioning Cream

An essential prep layer, this cream protects moisture and reduces frizz while improving manageability. For a perfectly hydrated finish, layer it before any hairstyle, whether you’re blow-drying or air-drying. 

E7 Anti-Frizz Curl Styler

Ideal for your air-dry or diffused-dry clients, this 3-in-1 gel-wax-cream enhances curl definition and protects against frizz without any stiffness. Making it a must-have for textured hair during the summer months—a.k.a air-dry season.

E7 Smoothing Serum

Reach for this serum when you’re looking to create a smooth blow-dry or any sleek style. This lightweight serum delivers on shine and smoothness while restoring elasticity and protecting against frizz. For even more protection, layer it over the Leave-In Conditioning Cream for long-lasting results.

E7 Anti-Frizz Shine Mist

Finish any style strong with this lightweight mist that adds reflective shine, tames frizz, and protects hair with nourishing oils and powerful antioxidants with every spray for a style that’s as shiny as it is healthy. 

Tips For Your Clients

Helping clients change their habits and understand the “why” behind frizz gives you the chance to recommend the “how” — by building a custom care routine with E7. In addition to styling tips, there are a few takeaways everyone can get behind to cut down on frizz this season.

• Avoid over-washing

• Protect your hair before swimming (in the sea or pool)

• Apply products to damp (not wet) hair

• Cut down on damage with heat protectants 

• Sleep on silk (or satin) to avoid excess friction