COLOUR
CURIOUSLY™

COLOUR CURIOUSLY™

WHO WE ARE

WHO WE ARE

Created for passionate hair enthusiasts, Aloxxi® delivers exceptional products that extend confidence with predictable, long-lasting results, leaving hair healthier, shinier and more colourful!

WHO WE ARE

WHO WE ARE

Created for passionate hair enthusiasts, Aloxxi® delivers exceptional products that extend confidence with predictable, long-lasting results, leaving hair healthier, shinier and more colourful!

MEET THE TEAM

MEET THE TEAM

Click on each Colour Curiously™ team member's name to learn more about them.

ROCCO
ARTISTIC ADVISOR

Known for pushing boundaries and redefining style, Leonardo Rocco of Rocco Donna Hair and Beauty Art Salon in Miami’s trendy South Beach brings his personal philosophy of delivering cutting-edge style, innovative techniques and service excellence to Aloxxi® as an Artistic Advisor. Hailing from Argentina, Rocco’s good taste and sophistication has been seen across print, radio and television outlets, on fashion runways, photo shoots, scores of events and on the heads of internationally acclaimed celebrities.

SAM
NATIONAL TEAM MEMBER

Bringing her passion for the industry and unbridled creativity, Aloxxi® National Team Educator, Sam LaBella strives to push the bounds of traditional coloring rules and redefine them for hairdressers behind the chair. Her inspiration comes from many facets of the industry she has explored, including session work for boudoir and fashion photography, participation in New York Fashion Week and work in famed salons worldwide. And while fashion and hair design serve as her muses, her roots are intertwined in the power of color.

ROBERTINA 
NATIONAL TEAM MEMBER

In joining the Professional Beauty Industry, Robertina Martinez immediately fell in love with the art of coloring and the science behind it. Today she is a lead hairdresser at the renowned Amari Salon & Spa in Salt Lake City, UT and a member of Aloxxi’s National Education Team where she teaches hairdressers how to take their business to the next level. Whether Robertina is educating on new techniques, product knowledge, business acumen or just a new approach to the art of hairdressing, she takes pride in being able to share her passion and inspiring others.


JESSICA
NATIONAL TEAM MEMBER

With over 20 years in the Professional Beauty Industry, from Shampoo Assistant to Education and Sales Director, Salon Owner and Platform Artist to name just a few roles, Jessica Wall-Innella has honed her skills as an educator and a leader. Today, as an Aloxxi® Artist, she shares her insights on a vast array of business building topics such as managing efficiently, developing an effective salon team, raising the bar on customer service and technical topics, including basic & advanced color, cutting and styling theories.

PEGGY
NATIONAL TEAM MEMBER

For over 20 years as a hairdresser and salon owner, Peggy Wright has combined her passion for the art of hairstyling with a love for educating to inspire others. Today, as an Aloxxi® National Team Member, Peggy shares her vast knowledge of color, cut and style techniques with hairdressers across the country which allow stylists to adapt looks for their individual clientele.

BOB
VICE PRESIDENT OF EDUCATION

Bob Siebert offers more than 30 years in education, training, product development and behind-the-chair experience. He has worked with many of the most influential global hair color companies, overseeing and driving new product development and worldwide launches of top-selling brands. His passion is color and providing stylists with the tools to create and innovate with color.