Basking in the sunshine and endless beach or pool days are exactly what the summer season is for. But these habits can seriously ruin your hair colour. From UV rays to chlorine and humidity, summer brings with it environmental stressors that can fade your colour quickly, dry out your strands, and create frizz.

Whether your hair is icy platinum or leaning into golden tones, protecting your colour should be high on your self-care to-do list. With the right routine and go-to products, you can easily keep your hair colour looking vibrant, healthy and frizz-free all season long. Here’s how.

Summer Hair Colour Tips

1. Hydration Is Key

Coloured hair, especially hair that’s been lightened, can be more porous. This means it can lose moisture and cause your colour to fade quickly. Pair this with the added heat, sun, and humidity of the summer months, and it can also lead to dryness, dullness, and fading.

Try: E7 Anti-Frizz Shampoo + Conditioner

A great start for any summer anti-frizz routine, this shampoo and conditioner are formulated with Cupuaçu Butter, nurturing oils and protective antioxidants to deeply hydrate, restore elasticity, and reduce frizz. It’s the ideal foundation for smoother, shinier, more colour-protected hair.

Pro Tip: If you can, wash less often—and when you do, use cool to lukewarm water to avoid stripping your colour.

2. Add a Leave-In Layer of Protection

After shampooing and conditioning, don’t skip your leave-in. This step helps lock in moisture and creates protection against frizz and other environmental stressors—a must-have during the humid months.

Try: E7 Leave-In Conditioning Cream

This weightless cream helps tame frizz, enhance hydration, and protect your strands — whether you're heat styling or air-drying.

3. Mask for Moisture

Just like your skin needs extra hydration in the summer, so does your hair. Adding a treatment mask once a week can make all the difference, especially if you’ve been in the sun or at the pool.

Try: E7 Anti-Frizz Hair Masque

Designed for all hair types, this rich, nourishing masque restores strands with moisture while taming frizz. Plus, it contains antioxidants to protect against UVA/UVB rays, which help shield colour-treated hair from sun damage.

4. Boost Your Colour

During the summer months, colour will fade, especially lighter and vibrant tones. If you’re pressed for time to make it to the salon, refresh your hue between visits with a colour-enhancing treatment.

Try: INSTABOOST Conditioning Colour Masques

These ultra-pigmented, 3-in-1 masques condition, deposit colour, and protect in one step. Use it weekly (in place of conditioner) to refresh your tone, neutralize brassiness or add a hint of colour.

The best shades for summer:

• Gloss Boss – for shine on any shade

• Strictly Platinum & Ultimate Platinum – perfect for refreshing icy blondes and neutralizing brass

• Golden Heiress – adds a warm, lit-from-within glow to golden blondes

How to Use: After shampooing, apply like a conditioner, leave on for 3–5 minutes, then rinse. The colour builds over time, so use as often as needed for a subtle boost or more often for intense tones.

5. Don’t Forget Protection

Styling products can do more than enhance your look — they can also protect your hair from heat, humidity, and colour fade.

Try:

• E7 Smoothing Serum – for styles that need extra nourishment and shine

• E7 Anti-Frizz Shine Mist – a lightweight mist that smooths fly-aways and illuminates colour

6. Summer Hair Tips

• Wear a hat or scarf: This is the simplest way to protect hair from UV rays.

• Rinse after swimming: As soon as you’re out of the water, rinse with fresh water to remove salt or chlorine.

• Skip daily heat styling: Embrace natural texture or lean into heatless hairstyles to elongate colour.