Brunettes are having a major moment as we head into the winter season. With a rise in cool trends across the board, the cool brunette color trend is certainly sweeping salons everywhere. This new look suggests that gone are the days when blondes had all the fun. Instead, brunettes are thriving with rich, cool-toned shades that feel as bold as they are elegant, and they’re bringing out some of the season’s most flattering, chic color options.

Cool Brunette: The Trend

What sets this trend apart is its fresh take on classic brunette shades. Instead of warm honey or caramel tones like we usually see during the fall, this season's look is all about cool, smoky hues like ash brown, chocolate mauve, and espresso. These colors create a sophisticated finish that can suit a variety of skin tones, making them incredibly versatile. Whether you’re going for a subtle transformation or a bold refresh, these shades add a polished yet effortless vibe that’s perfect for winter’s moody aesthetic.

Why You’ll Love This Tone

Cool brunettes are all about depth and dimension. Your stylist will most likely use techniques like balayage and lowlights to achieve the look. This allows you to enjoy a gradient of tones that feels natural but adds interest. Ash browns, for example, have a slightly grayish undertone that gives your hair a sleek, smoky feel, while chocolate tones add a well-rounded cool tone that’s unexpected yet totally wearable for a variety of skin tones. Leaning into espresso shades, this allows cool brown tones an ultra-deep color with cool undertones, creating a bold, high-contrast look without any warmth.

One of the best things about the cool brunette trend is its versatility in terms of maintenance. If you’re looking for a low-commitment change, you can opt for a few cool-toned highlights to add dimension without fully committing to an all-over color. For those ready for a complete transformation, an all-over ash brown or chocolate brown can completely change your look and complement your winter color palette.

How To Keep Your Brunette Looking Its Coolest

Due to the fact that most brunette shades tend to want to walk on the warmer side, adding a conditioning colour masque like Aloxxi INSTABOOST in Cool Cocoa Beans is ideal to enhance colour and condition while keeping your tone completely cool.