This site has limited support for your browser. We recommend switching to Edge, Chrome, Safari, or Firefox.
Congratulations! Your order qualifies for free shipping YOU ARE $50 AWAY FROM FREE SHIPPING.

Look out for a packaging revamp coming throughout 2024

YOUR ESSENTIAL HOLIDAY GIFT

Save 47% on the E7 Anti-Frizz Gift Bundle, featuring the essential care for smooth, shiny, healthy, frizz-free, colour-protected hair!

A COOL NEW BREW IS HERE!

Refresh brunettes or tone natural or previously coloured hair with the NEW INSTABOOST Conditioning Color Masque in COOL COCOA BEANS.

CELEBRATE THE SEASON WITH A BOMBSHELL BLOWOUT... SALE!

Get all mini Bombshell products at up to 70% off

GET AN INSTANT GLOW UP AND SHINE BRIGHT FOR THE HOLIDAYS!

Buy one Instaboost Conditioning Color Masque in Gloss Boss and get the second free!

Created for passionate hair enthusiasts Aloxxi® delivers
Exceptional products that extend confidence with predictable, long-lasting results,
leaving hair healthier,
shinier and more colourful!

FIND YOUR PERFECT HAIR CARE

Take our hair quiz to find the products perfect for your day to day needs and beyond!

BOOST COLOUR IN AN INSTANT

Instantly refresh your fashion colour, natural tone or previously colored hair in just 5 minutes! Each shade of Instaboost features CDP Complex® to ensure your formulations deliver complete coverage, moisturizing conditioners and brilliant shine into every strand!

Wow I never used a product like this before and I am so happy I ordered this... I love how this makes my hair soft and feel healthy after washing my hair. The red definitely helps to get a touch up, definitely recommend for all red heads!

Marisa

I got this to refreshen the color. My color wasn’t fading to much but just wanted to upkeep with it. I used it once and I noticed a difference my hair was more vibrant! It left my hair soft and shiny.

Christine

My natural red hair has faded over the past few years, and it's gotten dryer and more frizzy, especially at the ends. It seemed to have lost its sheen. This Aloxxi conditioner has made it feel soft and more hydrated, and the color enhancement is amazing. My hair is shiny again.

Zoe

Blogs

Reign In The Holiday Season in Style

Reign In The Holiday Season in Style

If your holiday goal is glossy shine or voluminous finishes, these holiday styling tips are all about adding a bit of glam to your look. Whether you’re planning a cozy...