Warm, soft, and full of dimension—Teddy Bear Brunette is quickly becoming one of the most flattering hair colour trends for fall. This soft shade feels comforting and approachable, with warm mocha tones, honeyed lowlights, and a subtle sheen that catches the light and delivers cozy sweater vibes. Here's everything you need to know about the trend. 

What Exactly is Teddy Bear Brunette?

This brunette shade blends rich brown bases with creamy, warm highlights and lowlights to deliver a multi-tonal, dimensional brunette that’s soft and flattering on all skin tones.

Because cool browns can sometimes feel a little too sharp, Teddy Bear Brunette leans warm without being brassy, but gives hair a lit-from-within glow.

Who Is It Best For?

One of the best things about Teddy Bear Brunette is that it’s incredibly versatile.

It works beautifully for:

• Natural brunettes who want to add warmth and depth while working with any base shade.

• Blondes looking to go into bronde territory with a soft, low-commitment finish.

• Anyone with medium to darker complexions who wants a colour that adds lightness without washing them out.

Pro tip: Bring photos— it’s the easiest way to ensure your version of Teddy Bear Brunette is customized for your skin tone and individual style.

How to Maintain Teddy Bear Brunette Between Appointments

Warm brunette shades can lose their vibrancy over time, especially with UV exposure and frequent washing. You can easily keep the colour cozy and rich with an at-home care routine tailored to your tone.

1. Boost Tone with INSTABOOST Conditioning Colour Masques

Infused with CDP Complex™ to Condition, Deposit, and Protect colour-treated hair, INSTABOOST is your go-to for quick colour and condition between salon visits. For Teddy Bear Brunette try:

• Cool Cocoa Beans – Keeps brunette shades deep, glossy, and free from unwanted warmth.

• Golden Heiress – Perfect for adding a golden glow to lighter brunettes or Teddy Bear highlights.

2. Lock in Moisture with E7 Leave-In Conditioning Cream

Colour-treated hair look best it’s shiny and smooth. This weightless leave-in hydrates, tames frizz, and helps protect colour, making it perfect for daily use.

3. Repair & Protect with the Reparative Treatment Masque

A must-have for anyone who colours their hair, this masque restores, seals in moisture, and protects against UV damage.