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SS21 | UNITED IN COLOR

CONNECTION • COLOR • CREATIVITY

Ruled by emotion, Aloxxi’s 2021 trends resonate through a feeling-focused approach to create connection and a platform for self expression through hair. Hair colors and styles have an otherworldly and fantastical quality inspired by digital culture, the space between real and virtual.

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Everything is reimagined. Respecting the past without replicating it.

Fresh, bold color combinations and new application techniques. Colour as a way to update classic styles, and in our digital world, a way to stand out amongst saturated feeds. Textures that morph from super shiny to ultra matte, and formulas that can adapt to different environments to protect the hair.

Self care focus, creating hair rituals and educating for at home hair care for color and styling. A shift to everyday pleasures, feel good colors, that feel nourishing and bring joy.

Trans-Seasonality, flexible styles that blur lines between work, rest and play. Products that solve problems and create opportunities that may not have previously existed.

In 2021 opposites will attract.

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