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We recommend the Aloxxi Violet Shampoo & Hydrating Conditioner to reduce brassiness and hydrate.

ALOXXI Violet Shampoo & Hydrating Conditioner

  • Plant-based keratin and botanical oils nourish and strengthen from the inside to improve condition and shine
  • Eliminates brassiness and brightens color
  • Cleanses without compromising blonde tones
SHOP PRODUCTS

CUSTOMER REVIEWS

  • Vanessa Yeats

    I love it. I’ve been using it for a couple of yrs now. So glad I found this site. My hairdresser retired. I have very kinky curly hair and this product is the best ever! I mix it with a nourishing oil and that’s it. It’s good for care and styling. I can go curly or I can straighten with this product love it.

  • Kimberly

    I’ve worked in the beauty industry for 25 years and Ive tried a lot of professional hair care products. This is my all-time favorite shampoo! My hair is color treated (base and highlights) and coarse and it does not weigh my hair down and I can go 3 days between shampoos with this formula – I love this shampoo!

  • Sarah

    I received a sample of this when I ordered the coloring masque. This stuff is AWESOME!! I will definitely be ordering a full sized bottle of this.

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RECOMMENDED PRODUCTS

PRODUCT FEATURES

Hydrate and protect brassy hair.

Counteract brassiness and enhance silver tones with this color refreshing shampoo that delivers bright, cool results for those with blonde, grey or white hair. This deeply pigmented formula gently cleanses hair while providing hydration and without compromising blonde tones.

  • Nourishes normal, color treated hair
  • Plant-based keratin and botanical oils nourish and strengthen from the inside to improve condition and shine
  • Eliminates brassiness and brightens color
  • Cleanses without compromising blonde tones

INGREDIENTS

  • VIOLET MICROPIGMENTS – Neutralize brassiness and refresh blonde, grey or white hair.
  • TRIPEPTIDE GLUTATHIONE – Known for its brightening & illuminating benefits.
  • PLANT-BASED KERATIN & SILK AMINO ACIDS – Improves hair condition by bonding to damaged sites and filling in lost proteins, creating smooth, strong hair.
  • VITAMIN B-5 – This humectant and moisturizer seals in color and adds shine.
  • COLOURCARE COMPLEX – A synergistic mix of science and nature blends 10 antioxidants including Pomegranate, White Pine Bark, Grape Seed, Green Tea Leaf, Ginseng, Algae, Bearberry, Chamomile, Licorice Root and Coneflower Extracts along with botanicals and oils to protect color.
  • OLIVE & AVOCADO OILS – Essential fatty acids nourish hair from the inside to improve the hair’s condition and shine. Antioxidant properties protect from environmental damage that causes color to fade.
  • VEGETABLE PROTEINS – Help dramatically improve the strength of damaged hair.

Aloxxi’s Hydrating Clarifying collection is 10 Free
This means you won’t find any Sulfates, Parabens, Gluten, Sodium Chloride, Ethanolamines, Phthalates, Talc, Microbeads, Aluminum Compounds, or Formaldehyde in our products.

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