ABOUT ALOXXI

EXPERT CARE FOR COLORFUL HAIR

We are an indie brand made up of passionate hair enthusiasts united in sharing our knowledge and love of hair. Formulated by stylists for anyone who demands expert care for their hair, we deliver exceptional products that are proven to make hair healthier, shinier and more colorful.

Aloxxi

OUR EXPERTS

To provide Expert Care for Colorful Hair, Aloxxi works with the industry’s leading stylists. Learn more about our FAMILY of experts below.

ARTISTIC ADVISOR

Rocco

Known for pushing boundaries and redefining style, Leonardo Rocco of Rocco Donna Hair and Beauty Art Salon in Miami’s trendy South Beach brings his personal philosophy of delivering cutting-edge style, innovative techniques and service excellence to Aloxxi as an Artistic Advisor. Hailing from Argentina, Rocco’s good taste and sophistication has been seen across print, radio and television outlets, on fashion runways, photo shoots, scores of events and on the heads of internationally acclaimed celebrities.

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ARTISTIC ADVISOR

Teri Dougherty

As an Aloxxi Artistic Advisor, Teri Dougherty brings over 30 years, teaching in over 50 countries, to the team. Her expertise has taught her that hairdressers speak a universal language and she’s been able to educate on a global scale because of it. Teri has been named International Hair Colorist of the year 2008 by International Color Exchange, one of the Top 10 Colorists by the Colorist magazine and one of the Top 75 Educators of the 20th Century by Modern Salon Magazine. Her award-winning work has pushed the boundaries of hair design, transferring raw inspiration into visions, concepts and designs that hairdressers can use daily in their salons.

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EDITORIAL STYLING ARTIST

Michael Dueñas

Aloxxi Artist, Michael Dueñas, is a celebrity and editorial stylist, well known for enthusiastically sharing tips and tricks for creating the most fashionable yet relevant styles seen on the runways and in print. He has worked with the likes of Lady GaGa, Mariah Carey, Molly Sims, Noah Cyrus, Abigail Spencer to name a few, and styled numerous fashion week shows, working alongside Orlando Pita for Michael Kors, Carolina Herrera and Oscar de La Renta. His work has been published in Allure, Cosmopolitan, InStyle and Vogue. Michael will be offering Editorial Styling classes at the new Aloxxi Studio.

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NATIONAL TEAM MEMBER

Jessica Wall-Innella

With over 20 years in the Professional Beauty Industry, from Shampoo Assistant to Education and Sales Director, Salon Owner and Platform Artist to name just a few roles, Jessica Wall-Innella has honed her skills as an educator and a leader. Today, as an Aloxxi Artist, she shares her insights on a vast array of business building topics such as managing efficiently, developing an effective salon team, raising the bar on customer service and technical topics, including basic & advanced color, cutting and styling theories.

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NATIONAL TEAM MEMBER

Josie Blanks

A San Antonio native, Josie Blanks has sharpened her cut, color and style skills as a commissioned stylist, freelance stylist, and an independent/self-employed stylist over the last decade. Named one of the Top 30 Under 30 by the Colorist Magazine, Josie has emerged as one of the nation’s up and coming hairdressers. Today, Josie shares her corrective color and blonding expertise across the country as a National Team Educator for Aloxxi.

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NATIONAL TEAM MEMBER

Tommy Cole

As a second-generation hairdresser with over two decades behind the chair and a dozen years as an owner, Tommy Cole prides himself on mastering the most cutting edge developments of this ever-growing industry. This quest for knowledge allows him to stay ahead of the pack, deliver quality education and in salon results, as well as grow personally and professionally. He has mastered all areas of hairdressing from color to chemical treatments, cutting, barbering and business management. Today he offers his unique understanding of the industry to hairdressers nationwide as a member of Aloxxi’s

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NATIONAL TEAM MEMBER

Sam LaBella

Bringing her passion for the industry and unbridled creativity, Aloxxi National Team Educator, Sam LaBella strives to push the bounds of traditional coloring rules and redefine them for hairdressers behind the chair. Her inspiration comes from many facets of the industry she has explored, including session work for boudoir and fashion photography, participation in New York Fashion Week and work in famed salons worldwide. And while fashion and hair design serve as her muses, her roots are intertwined in the power of color.

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NATIONAL TEAM MEMBER

Nikki Luft Olson

First stepping into the Professional Beauty Industry in 2001, Nikki Olson has spent nearly twenty years exploring all the different facets it has to offer and is still captivated. She has worked as a receptionist, a salon coordinator, a distributor brand ambassador and behind the chair, which all allow her to fully understand products, clients and the intricacies of how salons work. Today, Nikki is a proud owner of a 14-room salon suite and part of Aloxxi’s National Education Team.

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NATIONAL TEAM MEMBER

Robertina Tsibulskis Martinez

In joining the Professional Beauty Industry, Robertina Martinez immediately fell in love with the art of coloring and the science behind it. Today she is a lead hairdresser at the renowned Amari Salon & Spa in Salt Lake City, UT and a member of Aloxxi’s National Education Team where she teaches hairdressers how to take their business to the next level. Whether Robertina is educating on new techniques, product knowledge, business acumen or just a new approach to the art of hairdressing, she takes pride in being able to share her passion and inspiring others.

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NATIONAL TEAM MEMBER

Freddy Mattera

With 20+ years in the industry and 7+ years as the top educator for elite industry brands, Freddy Mattera has made his dreams a reality by teaching stylists around the world as well as being schooled by some of the most talented and influential designers of the industry. Today he owns and operates two successful salons in N.Y and serves as an Aloxxi National Educator. His passion is teaching hairdressers how to help clients look in the mirror and walk away feeling confident, current and beautiful.

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NATIONAL TEAM MEMBER

Astrid Rawlinson

A Utah based hairdresser, Astrid Rawlinson owns and operates one of the most successful salons in the state. Featured on the Huffington Post and in Inc. Magazine, Astrid brings the best behind the chair and in the office. While she excels in cutting and styling, her specialty is color and her passion is Color Correction, Color Melting and Balayage. As an Aloxxi National Educator she wants to share how hairdressers can successfully make a living, doing what they love.

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NATIONAL TEAM MEMBER

Gigi Lund

National Team Member Gigi Lund brings her years of experience behind the chair to Aloxxi as a National Team Member. She is a classically trained stylist that has owned her own salon for the last decade while sharing her artistry worldwide on numerous hair teams. Her work has been seen in music videos, on TV shows and published internationally.

NATIONAL TEAM MEMBER

Peggy Wright

For over 20 years as a hairdresser and salon owner, Peggy Wright has combined her passion for the art of hairstyling with a love for educating to inspire others. Today, as an Aloxxi National Team Member, Peggy shares her vast knowledge of color, cut and style techniques with hairdressers across the country which allow stylists to adapt looks for their individual clientele.

VICE PRESIDENT OF EDUCATION

Bob Siebert

DIRECTOR OF TRAINING

Nichole Tonning-Smith

TECHNICAL HOTLINE

Ken Harris


George W. Schaeffer

GEORGE W. SCHAEFFER

Aloxxi Haircare hails from beauty icon and OPI founder George W. Schaeffer who has a passion for color, quality, and performance. Continuing his commitment to unique experiences, valuable customer service and personalized relationship, Aloxxi delivers upon the needs of stylists and their clients worldwide.




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